Cowtown has launched a new promotional campaign encouraging local and regional visitors to find their “wow” moments there this summer.

The “Cowtown Wow” campaign includes newspaper, television, radio and outdoor billboard advertising that highlights Cowtown’s uniqueness as a vacation – or staycation – attraction. To add an interactive component, visitors who use #CowtownWOW in their Facebook and Twitter posts may see their photos/videos used in the campaign.    

“It’s difficult not to be wowed when you step onto our dirt roads and realize you’ve entered another world that is frozen in an 1865-1880 loop,” said Cowtown Director David Flask. “If you want to take a true-to-life Old West journey, we’re the place to visit. We’re proud to say that we specialize in time travel all week long. We only take Mondays off to reset the clock.”

The museum hopes to have many 'wow' moments this weekend with the abundance of pre-Fourth of July activities, which will take place from 10 a.m.-5 p.m. Saturday, June 28 and noon-5 p.m. Sunday.

For those who may not know, Cowtown is one of the oldest history museums in the Midwest and staff/volunteers are experts in the time period. The museum includes activities on a daily basis, which makes it a perfect place to checkout when looking for things to do with visiting relatives or family.

Special attractions include the Dixie Lee Saloon Girls and Entre Nous Victorian Dance Club (Saturday) and vintage base ball games and a visit from the Cowtown Cowboys gunfighters (Sunday).

Daily schedules, admission rates and frequently asked questions about Cowtown, which include answers to the most common visitor questions, are posted on in the “Cowtown Wow” section. More information is also available by calling 316-350-3323.