As a sports director for the modern newsroom, Lance took over the department in 2014 and created a cohesion between the television and on-air product.
On-air, online and in-print, Lance Snow’s fingerprints cover the Eyewitness 12 Sports department. As a sports director for the modern newsroom, Lance took over the department in 2014 and created a cohesion between the television and on-air product.
Lance revamped the on-air portion of the department, by titivating Sports Sunday into a dynamic showcase of local sports. Lance is the brainchild behind multiple graphics packages that can be seen on a nightly basis on KWCH 12. His vision and organization has led to numerous breaking news stories and awards for the sports department. His leadership has helped KWCH 12 remain the No. 1 rated station in Wichita.
During Lance’s first year as EP of sports, CatchitKansas.com saw a 300% increase in web traffic. Under his watch, the department launched the debut issue of CatchitKansas the Magazine--and four issues later--the publication is thriving in its second season. Lance helped to elevate the already-popular Catchy awards into an online frenzy. In 2015, the awards generated more than 55,000 online votes. In 2016, the website broke news of the state’s most high-profile football recruits.
In front of the camera and behind the scenes, Lance can be seen on-air as one of the department’s on-air talents. As an award-winning sports anchor, Lance has covered the largest sporting events in the world, including Super Bowl XLVII in New Orleans, where he coordinated and executed live shots for more than 72 stations across the United States.
Additionally, Lance was the primary live reporter for nearly 60 stations during the 2011 All-Star game in Kansas City.
During his time as an anchor, Lance has covered the NFL Playoffs, NFL Training Camps in Kansas City and New Orleans, the SEC football championship, as well as the NCAA basketball, baseball, and softball tournaments.
As a dynamic producer, Lance speared the Royals World Series coverage during the 2014 & 2015 seasons. KWCH 12 Sports became the go-to outlet on-air and online during the Royals historic postseason runs.
In his personal time, Lance enjoys spending time with his fiancé Jessica. They have a yellow lab names Louis. Lance is an avid kayaker, hiker and traveler who loves the outdoors.