Ikea releases ad that doubles as a pregnancy test

Gordon Joly / CC BY-SA 2.0 / MGN

Ikea is taking its marketing to the next level.

CBS reports the Swedish-founded furniture company is releasing an ad that encourages pregnant women to pee on it.

The company says a positive pregnancy test/ad will reveal a coupon for a popular item - a crib.

The ad is currently running in Amelia Magazine, one of Sweden's most popular magazines for women.