Black Friday is still red hot among consumers planning to shop over Thanksgiving weekend, despite the option to make purchases on the holiday itself and Cyber Monday.
An estimated 164 million people -- 69 percent of Americans -- are planning to shop or are considering shopping during Thanksgiving weekend, according to a survey released Tuesday by the National Retail Federation and Prosper Insights & Analytics, a consumer research firm. Of those, a whopping 70 percent, or 115 million, plan to shop on Black Friday.
Cyber Monday came in second with 48 percent, or 78 million, of those surveyed saying they expect to shop on that day. Thanksgiving was the least popular day for making purchases, with only 20 percent, or 32 million people, considering opening their wallets.
Overall, however, shoppers cited the internet as their favorite destination for holiday gift-hunting season: 59 percent of consumers said it was their top choice, according to a separate survey by the NRF and Prosper Insights. Department stores were a close second with 57 percent of people giving them most-favored status, followed by discount stores at 54 percent.
This is the first time the internet won the survey's top spot.