(WICHITA, Kan.) -

It's not exactly known for basketball gear, but Redbird Boutique is offering up a shocker of a deal Monday in honor of Wichita State's 17-game winning streak.

"17% store-wide today," says co-owner Tina Ostrander. 

At her store near E. 21st & Webb, it's all about supplying black and yellow for the sophisticated and stylish fan.

As long as WSU keeps winning , Ostrander plans to  keep increasing the discount.  She admits 35-40% off storewide would be "crazy" but she's up for it.

Ostrander says having a winning team is great for the city's morale, and that's is great for business.

"I can't keep it in stock. anything we get that's black and yellow tends to fly out almost immediately," she says.

Monday, the unbeaten Shockers climbed to #5 in the latest NCAA rankings.