Tribune senior correspondent
4:32 PM CDT, September 6, 2011
Let's get personal! And when it comes to how we look, nothing is more personal than our hair.
Hate it, love it, mourn its loss — we sure do have strong opinions about it.
To learn more, I stopped people with distinctive looks and grilled them on all things follicle. In this multibillion-dollar industry, are we constantly shopping for new products? Sticking with the tried and true? Yearning for a new style and a new stylist or delighted with our 'do?
The bottom line: When it comes to hair, we really, really care.
30, makeup artist
Hair statement: "I probably spend more on my hair than I do on rent."
Hair history: "I started coloring my hair when I was 15. I only wash it every two weeks to keep the color from fading."
How much: Cut every eight weeks, about $40; color every four to six weeks, $120-$300.
What the neck tattoo says: "Success Unshared is Failure."
If his hair could talk it would say: "I'm different."
59, volunteer bilingual tutor
Was shopping for your stylist a painful process? "I'm a creature of habit and I think I stayed too long. The last one I went to for a dozen years and it had just run its course." But the first new stylist she tried she liked and has been with for three years. "I got lucky."
How much per salon visit: $90 every six weeks.
Hair products in rotation right now: Seven
71, furniture store owner
Her hair has a name: Goldilocks
Hair statement: "It's who I am. People know exactly who I am when they see the back of my head. "
Hair care products: "Rain is the best! It makes my hair look so nice."
Cost of upkeep: "I'm not telling you how much. A lot." Then she does: cut, $100, three times a year; color, "over $100," every six to seven weeks.
AVA MARIA LENDMAN AND HER DOLL, ELLA
5, kindergarten student
Style strategy: "Whatever is easy as long as it's quick to brush, quick to wash. I'm not one to braid her hair," says Ava's mom, Marsha.
Ava's verdict on a salon visit: "It's boring!"
Cost at human hair salon: Cut, $15, every six to seven weeks; $4 bangs trim every four weeks
Cost at doll hair salon: 2 braids redo at American Girl store, $15
17, high school student
Hair story: "I have never been to a salon."
Ever? "No, never."
Strangers tell her: "You have gorgeous hair."
Hair care products: "Almond oil. You can buy it at the grocery store."
Have you ever cut it? "I used to have it to my knees. Then, five or six years ago, I cut it to my ears and I was, 'I want my hair back.' I was crying."
27, shoe sales associate
Hair profile: "It's edgy and fashionable at the same time — without having to put too much work into it."
Salon or barbershopÖEG? "Barbershop, but I'm already plotting (to go to) a new place."
Cost: "$20 — then they touched it up for $7."
Max she'd pay for a haircut: $80
Reaction on the street: "Cool guys say, 'I love the style.'