Cowboys Stadium is one of the most advanced sports venues in the world.
The gigabytes of information that pulse through the stadium during game time is mind boggling. Bill Haggard, the director of Cowboys Stadium infrastructure, says behind all of the concrete and steel is a wired wonderland.
“Fiber wise we have about 270 miles of fiber in the building,” says Haggard.
Under the stadium, AT&T has a giant technology and data center. There are rows and rows of mini cell towers there to help make sure fans don’t lose cell service during the game. Chad Archer, the network director for AT&T, says there are also hundreds of cellular antennas integrated throughout the stadium, hundreds.
“There are just as many cell sites that cover the City of Denton here in Cowboys Stadium,” says Archer.
The goal is to make sure fans can make cell phone calls in their seats, send out a tweet from the concession stand, update their Facebook account and send a picture to a friend to brag about being at the game.
“It offers the fans a unique experience in the building they wouldn’t have at other venues,” says Haggard.
For AT&T, this is the largest antenna system it interfaces to and its part of a one billion dollar upgrade in the Dallas-Fort Worth area over the last three years.
“It was the first of its kind and it gets upgraded all time to handle more devices more data, different ways people are using the network with apps, iPads or the different things that are coming next that are very, very exciting,” says Archer.