Taylormade is the trendiest brand in golf right now. Ask someone at either the ritziest country club or the money in the bucket municipal course and more than likely they will have a Taylormade club in their bag.
And most likely it's a driver. And it probably has a white head on it. Taylormade makes the "coolest" clubs in the sport and they really hit a head when the white drivers came out.
It was pretty revolutionary at the time because, let's face it, golf it boring and all clubs were black or black. No one played a white headed driver, no one in their right mind, was the conventional thinking. But now almost everyone does and Taylormade not only makes the coolest, trendiest clubs but the top selling ones and top performing ones on the PGA Tour.
2013 saw the release of the R1 driver that was not only white, but had some other patterns on the crown of the club. When I picked this thing up, I thought, "Nope - totally weird, would never work for me..." But then I swung it a couple times and noticed that the extra patterns mute the white and actually act an alignment guide.
When the head comes through at a normal swing speed, it looks like arrows coming at the ball. Kind of interesting and if it helps you, then it's done it's job.
The R1 comes with two shafts: Aldila R.I.P. Phenom or stock. The Phenom shaft is a very good, upgraded shaft to be found on the club in the store. But it's heavy, and I wasn't a fan (maybe I need to get back in the weight room...)
There is so much going on with this club, it's hard to break it all down in one clip. The head is fully adjustable, from a completely closed face to a completely open one - you can even adjust the lie angle and the loft of the club if you need to get a little extra off the tee.
Fully adjustable, completely customizable.
IN the interest of full disclosure I swing a Taylormade R9 TP with the Motore shaft, so I like Taylormade but still, I like this club. Not a huge fan of the white head but the extra patterns mute the color so it isn't distracting. (The white is actually supposed to give you the sense that a white ball is going after another white ball.)
But if you want an upgrade, and this thing is certainly an upgrade, go give it a test drive - you won't be dissapointed.