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Online dating app uses DNA to find love

Published: Jan. 26, 2018 at 1:40 PM CST
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Online dating is now the second most common ways for couples to meet, the first being by meeting people through friends.

Ida Clay is an actress and yoga instructor in Houston. With her time stretched thin, she's tried digital dating, with little success.

Now, she is hoping to find love by trying a new dating app that uses the genetic pool.

Geneticist Brittany Barreto and data analyst Asma Mirza co-founded Pheramor, which uses DNA to help users find their soul mates.

"One of our taglines is bringing love at first sight to the palm of your hand," said Barreto.

Creators of Pheramor say there are 11 genes that impact attraction. The app uses DNA from a cheek swab to match users based on pheromones.

The online dating service also uses information on the user's social media accounts as well.

"The DNA will not be misleading," said Mirza. "You cannot lie about your genetics."

The creators say anyone that signs up for the app will be guaranteed that their DNA data will not be sold. Both understand the importance of privacy.

Ida says she's tired of swiping right and swiping left, so she's willing to swab to find love.

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