Better Business Bureau warns of 'surprisingly convincing' iPhone scam

While phishing scams are nothing new, the Better Business Bureau warns scammers are continually looking for new ways to make them harder to detect.

"One of the newest iPhone phishing scams seems so real, it can trick savvy consumers into paying fake tech support fees without ever knowing they were fooled," the BBB warns.

With the scam, you receive an unsolicited call on your cell phone with "Apple Inc." identified on your caller ID. The phone number matches the official number for Apple (1-800 MYAPPLE).

"The call is pre-recorded and informs you of some kind of serious threat to your phone or computer," the BBB warns. "They may say that multiple servers containing Apple user IDs have been compromised and your information is at risk. Or the call may simply claim that your device has been compromised."

The scammers will ask you to "Press 1" for customer service or will give you a different number to call back. You will get a warning that "your phone or computer is at extreme risk" if you speak with customer service. With that comes pressure to act immediately.

From here, the scammer will ask you to give them access to your personal information or to make a payment so they can "fix" the problem.

"Once the scammers have what they want, they may block your number or simply stop answering your calls," the BBB says.

The BBB offers tips to protect yourself from tech-support scams.

First, you should never trust your caller ID, even if the ID says the call is coming from a reputable company.

"Keep in mind that caller ID is easily faked," the BBB warns.

Next, you should contact customer service directly if you are unsure about a call you receive that appears to come from a reputable company. You can find the customer service number you need on the company's website.

Finally, never give personal information to strangers. This includes your full name, address, social security number, banking information, etc..

To safeguard yourself against scams like this, follow more tips on the BBB's website.