Facebook, YouTube to crack down on anti-vaccine misinformation

Facebook and YouTube have plans to take action against the misinformation about vaccines that is spread on their sites.

A Facebook representative tells CNN the social media giant is working with health experts to decide what changes need to be made and how it will handle vaccine misinformation.

One new approach includes making vaccine misinformation less prominent and appear further down on your page when you perform a search. Another would be to crack down on the groups that advertise misinformation. Facebook says these groups wouldn't show up in the list of groups that it recommends users join.

Buzzfeed News reports YouTube is pulling ads from videos that promote anti-vaccination.

In a statement issued to Buzzfeed, YouTube said it has "strict policies that govern what videos we allow ads to appear on, and videos that promote anti-vaccination content are a violation of those policies. We enforce these policies vigorously, and if we find a video that violates them, we immediately take action and remove ads.”

The measures taken by these social media giants come on the heels of Pinterest's announcement that it was cutting down on the spread of misinformation by blocking searches related to vaccinations.

The Centers for Disease Control and Prevention recommends a series of vaccinations from diseases that have almost been eradicated. The CDC says most vaccine-preventable diseases are spread from person to person, and when more people are vaccinated there are fewer opportunities to spread the disease.