'Salthawk' wraps help promote Hutchinson school district

HUTCHINSON, Kan. Driving around Hutchinson, you'll see something different with a unique advertising approach from the Hutchinson school district

The district unveiled four new wraps for student transport vans and a district delivery truck.

Several local businesses are sponsoring the "Salthawk" wraps on district vehicles. In return,the businesses get some space on the wraps for their logos.

Hutchinson Public Schools Superintendent Gary Price says the simple way to advertise the district is effective as students and staff travel throughout Hutchinson and south central Kansas.

"We have such a great district, we want people to know about it, and we thought our kids would really enjoy riding in something that has a little bit of a brand on it," Price says.