WICHITA, Kan. (KWCH) -- WuShock: He's the most popular man on campus, yet no one knows who is the man behind the mask.
It's something the Wichita State Spirit Squad and Cheer team takes very seriously, including rules for how Wu can be shown.
"They really don't get to have an identity as a WuShock person," said Spirit Coordinator Kelli Rappard.
A current Wu, who could not be identified, said it's a source of pride to conceal his identity.
"it's something that you have and you alone," he said. "And I think that's the most enjoyable part that it's something you have and no one else can."
So with such an emphasis on a concealed identity, why does this student choose to live his life as Wu?
"This is something not a lot of people can brag about and I get to tell my children, 'You see that big yellow guy on TV, that was me!'"
As long as he waits until graduation to start bragging, it will be fair-game. The Spirit Squad reveals the Wu's in a "beheading" process once a student-mascot has graduated. They can also wear their Wu shoes across the graduation stage to celebrate their contribution.
Until then, this Wu tries to enjoy his dual life out of the spotlight.
"It's humbling for sure," he said. "When everyone says 'That was a wild thing Wu was doing that night,' I don't get the opportunity to say 'I'm glad you liked that.' I just say, 'Yeah that was cool, I hope he does it again'. And then I can make sure I do it again to please the audience, you know."
Now it's time for a new crop of Wu's to join the ranks. Tuesday, four fresh faces tried out to be one of the next WuShocks at Wichita State University.
Part of the perks include a full athletic scholarship and paid books.
But first, they'll have to fit the role. The current Wu said he sees potential and eagerness in the new Wu's.
"A lot of the people here are feeling what I was feeling at that point in time. This is surreal almost, I can't believe I'm here," he said. "I might be the mascot for the school I go to, that a lot of people go to, everyone knows this character and it could be me."